Technology

What it is ? How it works ?

What exactly is lenticular printing? It's a state-of-the-art process that uses a special lens material to create images that move, flip, or transition between scenes, giving your walls a truly interactive, 3D-like experience. Whether you want to see a subtle transformation or a dramatic shift in the image, lenticular printing offers a unique visual experience that traditional printing simply can't match.

Lenticular print could be described as a specially prepared image which allows viewing different images at different angles when connected with the lenticular lens. Interlaced graphics is a combination of two or more images. Lenticular material is a sheet of plastic with extruded lenticulas (lens). These lenses have to be perfectly aligned to the graphics. 
Depending on viewing angle each lenticule works as magnifying glass. It zooms a piece of graphics which is underneath. The whole cluster of such lens gives a view of the whole picture. Changing the angle of viewing causes changing of images under the lens. It gives a sensation of motion or depth.

Lenticular effects

3D posters 

For depth effects, the process involves layering multiple images or elements of an image in such a way that they appear to recede or protrude as the viewer shifts their position. The lenticular lens acts as a window to these layered images, making them appear in a way that mimics depth or volume. When the viewer looks at the print from different angles, the layers "move" slightly, revealing more or less of the image, creating the sensation of dimensionality or depth.

Animated posters

The key feature of the animation effect is that it creates a noticeable change from one image to another as the viewer moves around the print. This shift happens smoothly, with no need for special glasses. The effect is typically used to change depending on the viewer's movement, creating a dynamic, interactive experience. In simple terms, the Flip effect gives the impression that the image changes or "flips" when viewed from different angles, adding a unique, eye-catching dimension to the print.

Mixed effect posters

Combining depth and animation, this effect creates both a sense of dimensionality and dynamic movement. The image layers shift as the viewer changes position, giving the illusion of depth while also transitioning between different elements or perspectives. This fusion of 3D and animation makes the print feel immersive and interactive, enhancing its visual impact. The result is a captivating, ever-changing artwork that draws the eye and adds a unique, engaging touch to any space.